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Soy checkoff builds preference through U.S. Soy Advantage

If you simply look at the numbers, there's no doubt that U.S. soy has evolved from a support crop to a major player in the global marketplace. In 1991, the year the checkoff was created, the value of the U.S. soy crop was $11 billion. Fast forward to 2014, and the overall value more than tripled to $40 billion. This evolution of U.S. soy demand both at home and abroad has been due in major part to the efforts of the soy checkoff. Key checkoff activities, such as marketing, research and... Read More
at Thursday, May 19, 2016