SUSTAIN™ is the best performing non-GMO frying oil on the market
MEMPHIS, Tennessee, September 9, 2014 – Stratas Foods today announced the launch of its newly developed non-GMO, Zero Trans Fats high-performance premium sunflower frying oil. The oil, is being sold under the brand name Sustain™.
Building from the consumer concerns over Genetically Modified Oils, coupled with a continued emphasis in the market for high quality frying oils offering Zero Trans Fats, scientists in the Stratas Research, Development and Innovation center have created a high performance non-GMO product. Sustain, which is formulated using a blend of mid-oleic and high-oleic sunflower oil, hits the triad of key targets for oils: satisfying consumer health concerns, surpassing restaurant performance requirements, and meeting industry sustainability goals. Previous non-GMO options in the market typically suffered from either poor performance in the fryer, flavor concerns or high costs.
“Sustain hits all of these needs across the restaurant industry for a non-GMO frying solution,” said David Tillman, Vice President, Sales and Marketing for Stratas Foods LLC. “This product not only meets the dual goal of being non-GMO and zero trans fat, it is a high performing oil with excellent fry life, a light and clean flavor that lets the true flavor of the food come through, and with little to no polymerization it offers minimal gumming for easy fryer clean up. All of these mean lower oil fry costs per day and high quality finished fried foods.”
Sustain is just the latest product that addresses consumer and industry health concerns to come from the research benches at Stratas. Other recent products include Frymax Canola Supreme made with 100 percent high oleic canola oil and zero grams of trans fat per serving, and its Flex-Palm line of palm shortenings which allow for the zero trans fat palm oil to function more like partially hydrogenated shortenings.
“The oil industry operates in an environment of ever-changing consumer tastes, environmental and health issues, and regulatory issues or mandates,” said Roger Daniels, Vice President, Research, Development and Innovation for Stratas Foods. “We constantly challenge our scientists in our Research, Development & Innovation Center to not only keep up with current expectations, they must anticipate future trends and have products ready, sometimes even before the ‘market’ asks for them.”
Sustain™ is being produced at the company’s production facility in Decatur, IL.
About Stratas Foods: Stratas Foods LLC is the leading supplier of fats and oils to the Foodservice, Food Ingredients and Retail Private Label markets in North America. Stratas benefits from more than 200 years of combined experience in the fats & oils industry, which is evident in the refurbished Research, Development and Innovation (RDI) Center. The RDI Center enables Stratas' team of scientists to develop, test, and prototype a wide range of innovative oil products in well equipped labs and pilot plant facilities. With production facilities in Illinois, California, Texas and Georgia, and distribution centers across the U.S. and Canada, Stratas Foods is well positioned to meet the needs of its customers. Stratas Foods is committed to producing the highest quality food products at a competitive price, while providing industry-leading transportation, distribution, and customer service resources. For more information about Stratas Foods, visit www.stratasfoods.com. Great Ingredients Make Great Food!